Tempr, the French startup behind a mobile marketing platform, has raised €4.6m ($5.2m) in a funding round led by Adikteev, a French digital marketing firm. The company was founded in 2021 by a team of five entrepreneurs, including Cloé Dana and Guénolé Le Gall. Its platform automates the distribution of ads across different channels, while also predicting their return on investment. The solution can forecast the revenue generated by an advertising campaign or automate its deployment on different platforms such as Snapchat, Instagram or Google. The commercial launch of the solution is planned for summer 2022, targeting companies with a marketing budget of over €1m annually.
Transaction Services - 2CFinance carried out the financial due diligence of Tempr. The startup intends to use the funds to expand and enter the North American market while continuing to grow its team.
The mobile marketing market is highly competitive, with companies vying for customers' attention and loyalty. According to a report by ResearchAndMarkets, the global mobile marketing market is expected to grow at a compound annual growth rate of 25.8% from 2021 to 2028, reaching a market size of $441.4bn by 2028. Adikteev, the lead investor in this funding round, has been expanding aggressively in recent years, with a focus on North America.
Tempr's solution aims to provide an edge in this crowded market, offering automation and prediction capabilities that can help companies optimize their mobile marketing campaigns. With this funding round, Tempr hopes to accelerate its growth and expand its reach, while also establishing itself as a key player in the mobile marketing industry.
